With the Italian market having 50 million mobile users, 11 million of which are mobile surfers, it stands to reason that with online gambling regulation now in place, mobile gambling will be the next step.

Microgaming powered games provider Prima Networks, recently announced that a new Italian mobile gaming operator, the NeoMobile Group, was about to launch the very first Italian mobile gaming operation through its Neomobile Gaming Division.

The Neomobile Group is a world-leader in mobile media entertaining and pioneers in mobile commerce and marketing and has great plans for the future.

Neomobile Gaming will benefit greatly from their Microgaming partnership which will enable them to use a ready available suite of AAMS-certified casino games which have been chosen from the fast expanding portfolio of over 150 premium titles available through Microgaming’s QuickFire.

More and more online gambling operators have been seeing the benefits of taking up Microgaming powered QuickFire almost every week over the past few weeks as this straightforward gaming platform integrates smoothly across various different gaming platforms without any need for down-time or extensive back-office support. QuickFire is uncomplicated and unique rapid integration at its best.

According to Francesco Postiglione, Managing Director of Neomobile Gaming, their mobile gaming offering will be “the most complete and competitive in the Italian market”. He added that the group has been working extremely hard in order to get it off the ground and that all partners are looking forward to a long and successful working relationship. Postiglione also stated that this is an excellent example of leading providers working together in order to get mobile gaming in Italy prepared for its maiden voyage.